If you’ve been using Workfront Proof (formerly ProofHQ), you’re probably already aware: Adobe is sunsetting the standalone proofing product. Legacy customers of the Workfront Proof product are no longer being offered the chance to renew and support is winding down.
That’s a problem for creative teams that rely on structured, auditable review processes across multiple asset types.
Enter Ziflow.
Built by the original team behind ProofHQ, Ziflow is everything Workfront Proof was — and everything it should have become. From automated multi-stage workflows and 1,200+ supported file types to granular permissions and enterprise-grade compliance, Ziflow is the modern proofing platform that actually moves with the pace of your creative production.
In this comparison, we’ll explore how Ziflow stacks up against Workfront Proof, and why it’s the obvious successor for teams who are ready to move forward.
What we'll cover
Table of contents
TL;DR: Why Ziflow wins
- Built for proofing, not bolted on: Unlike Workfront Proof, Ziflow is a standalone platform purpose-built for creative review, not an aging add-on to a bulky PM tool.
- Modern automation and scale: Ziflow offers advanced workflow automation, version control, and compliance features Workfront Proof never delivered.
- Actively developed and future-ready: While Workfront Proof is being sunset, Ziflow continues to release new features and support global creative teams at scale.
Compare features: Ziflow vs. Workfront Proof / ProofHQ
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Workfront Proof / ProofHQ
 /5 (1502 reviews) |
Reviews (Capterra) | 
/5 (404 reviews) |
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Not designed for multi-asset campaigns; individual files reviewed in siloed flows.
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Multi-asset campaign reviews |
 Supports reviewing multiple asset types—like videos, images, websites, and documents—in a single canvas. Designed to streamline feedback across complex campaigns. |
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No minor versioning or consistent audit trail. Functionality has not kept pace with modern needs.
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Version management |
Tracks all versions automatically with visual comparisons and full audit history. Prevents outdated feedback with auto-locking and notifications. |
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Static formats only; no support for rich media formats and other emerging file types.
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Media types |
Supports 1,200+ formats including video, images, web pages, audio, HTML5, and 3D. Enables unified feedback on any type of creative asset. |
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Workflow automation is deprecated and no longer maintained.
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Workflows & review stages |
Offers advanced workflow automation with parallel/sequential stages, logic-based routing, and SLA-based triggers. Scales easily across departments and projects. |
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Support for the platform is limited; bugs are unresolved and system is being deprecated.
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Reliability (uptime) |
Delivers 99.99% uptime with a global infrastructure and published SLAs. Designed for high availability across large teams. |
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Intake forms are not part of the product.
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Intake forms |
Custom-branded intake forms route uploaded files directly into workflows with required metadata. External and internal users supported. |
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Reporting functions are outdated and difficult to trust due to unresolved bugs.
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Reporting |
Provides dashboards, usage insights, review analytics, and workflow bottleneck tracking. Ideal for operational reporting and compliance. |
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No compliant audit trail or verified approval mechanisms.
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E-signatures & compliance |
Supports authenticated e-signatures, decision logs, permission-based access, and full audit trails. Trusted by teams in regulated industries. |
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Locked into Adobe/Workfront ecosystem; extensibility is limited.
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Creative & PM integrations |
Connects directly with Adobe CC, Asana, Monday.com, Wrike, Jira, Slack, Drive, Dropbox, and others. Enables end-to-end creative workflows. |
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Native Adobe Creative Cloud integration.
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Adobe plugins |
Native plugins for Photoshop, InDesign, Illustrator, Premiere, and After Effects. Enables reviewers and creatives to stay inside their tools. |
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Cannot be licensed or used independently from larger Workfront suite.
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Standalone platform |
Fully standalone and platform-agnostic; does not require a bundled DAM or PM tool. |
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Checklists are not supported.
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Checklists |
Supports reusable, customizable checklists within reviews to ensure consistency and compliance. Ideal for regulated or multi-step teams. |
Workflow & automation
Workfront Proof supports basic linear review workflows, but its automation capabilities have not kept pace with modern needs and are no longer being actively developed. Reviews must be manually routed, and the system lacks support for conditional logic, parallel stages, or branching workflows. In contrast, Ziflow offers robust, enterprise-grade creative workflow automation with parallel and sequential stages, logic-based routing, SLA triggers, and customizable reminders — making it easy to manage even the most complex review chains.
Ongoing innovation
Workfront Proof has seen minimal innovation in recent years, and Adobe has officially deprioritized it in favor of Frame.io, which lacks many of its enterprise features. As a result, users are left with a stagnant platform that hasn’t evolved to meet the needs of today’s creative workflows. Ziflow, on the other hand, is under continuous development, with frequent feature releases driven by customer feedback — ranging from AI-assisted workflows to dynamic campaign review views. If future-proofing is important, Ziflow is clearly the better long-term investment.
Visibility and reporting
Workfront Proof offers limited reporting capabilities, mostly focused on proof-level status tracking. There’s little support for identifying workflow bottlenecks, reviewer performance, or campaign-wide metrics — making it hard to optimize the review process at scale. Ziflow provides built-in dashboards, proof analytics, and workflow reporting to give managers visibility across assets, reviewers, and timelines. These insights help teams make smarter resourcing decisions and continually improve their creative operations.
Supported asset types
Workfront Proof supports standard static file types like PDFs and images, but its media capabilities are outdated and it lacks support for rich media formats and other emerging file types. This limitation forces teams to manage multi-format campaigns with multiple tools. Ziflow supports over 1,200 file types — including video, audio, live and static websites, HTML5 ads, and more — so every piece of creative content can be reviewed in a single system. This broad support makes Ziflow ideal for modern, omnichannel campaigns.
Compliance, security, & control
Workfront Proof offers basic access controls but falls short on modern compliance needs, with no e-signatures, audit-ready logs, or advanced role configurations. It also lacks the audit trail detail required by many regulated industries. Ziflow is SOC 2 compliant, ISO 27001 certified, supports authenticated e-signatures, detailed proof histories, and offers granular reviewer permissions — giving teams full visibility and governance over every decision.
Integration ecosystem
Workfront Proof is tightly tied to the Workfront suite and connecting to tools outside of Adobe’s ecosystem requires the use of Workfront Fusion, which can come at a higher cost. This lack of integration flexibility can create friction for teams that rely on other creative or project management tools. Ziflow integrates natively with Adobe Creative Cloud, monday.com, Asana, Wrike, Figma, Dropbox, Slack, and many others — plus offers API and webhook support for custom workflows. This open ecosystem helps Ziflow fit seamlessly into existing creative stacks.
Scalability & support
Workfront Proof was not built to scale in modern creative environments, and its declining support has made enterprise deployments increasingly risky. Performance can degrade with large teams or asset volumes, and Adobe’s focus has clearly shifted elsewhere. Ziflow is architected for scale, with proven performance across global teams managing thousands of assets and reviewers. Customers get 24/7 global support, dedicated success teams, and transparent roadmaps — ensuring Ziflow scales as your creative operations grow.
What Ziflow customers who switched from Workfront Proof / ProofHQ are saying
“My organization migrated to Ziflow from Proof HQ after WorkFront had acquired them and they were no longer going to offer PHQ as a stand alone product. Ziflow is extremely similar to the primary functionality of PHQ and the migration was relatively smooth. There are several areas of Ziflow that we find extremely beneficial. At the onset of the migration, the operations team has been communicative, timely, and knowledgeable. This was important for us as we use Ziflow across all mediums (print, motion, digital, etc), and we leverage with all clients as well.
As far as the functionality of the tool itself, there are many aspects that prove to be invaluable. Automated workflows have been a game changer and the customizable stages provide a level of versatility we did not have before.
As mentioned earlier, accountability in our line of work is extremely important and Ziflow does a great job at identifying where a project is in the routing process to keep them running smoothly and efficiently.”
“We switched from Workfront (when it was still ProofHQ) and have been very happy with the transition. The feature set is similar, but Ziflow's interface is cleaner, more intuitive, and less wonky.”
“As a content reviewer, I've used a few different proofing/project management tools — including Workfront, InVision and Adobe. Ziflow is — without question — the best proofing tool I've ever used for reviewing and commenting on creative assets.
I've used it for reviewing imagery, videos, emails, social assets, print pieces, posters, signs and more.”Read more reviews from customers who used both Workfront and Ziflow on G2
Why switch to Ziflow?
If you're currently using Workfront Proof, now is the time to consider your next move. The standalone version of Workfront Proof is no longer being supported, and with no meaningful innovation or support on the horizon, creative teams are left managing outdated workflows in a tool that's falling further behind.
Ziflow offers a modern, actively developed alternative that’s already trusted by top global brands. Built by the original creators of ProofHQ, Ziflow delivers the features Workfront Proof should have evolved to offer: advanced automation, support for every file type, deep integrations, and airtight compliance controls. Whether you’re scaling your team or need to move faster without sacrificing governance, Ziflow is the enterprise-ready upgrade your creative operations deserve.
Ziflow vs. Workfront Proof / ProofHQ FAQs
Is Workfront Proof being discontinued? What’s the best replacement?
Yes. Adobe has announced the discontinuation of standalone Workfront Proof (formerly ProofHQ) licenses as of 2024 and is directing users to Frame.io — despite Frame.io lacking many critical proofing features. Ziflow is the best replacement, built by the original creators of ProofHQ and offering all the features modern creative teams need.
What happens to my Workfront Proof files and workflows if I switch to Ziflow?
Ziflow has already migrated and synchronized close to 3 million proofs from Workfront Proof. Migration includes all proof versions, comments, replies, decisions, proof data, contacts, settings, and workflows. It also includes archived proofs. All data is migrated with the original dates, so you have an exact copy of the original proof.
Is Workfront Proof just a feature of Workfront? What makes Ziflow a better alternative for creative review?
Workfront Proof (formerly ProofHQ) is an outdated component inside the larger Workfront project management suite. It was never built as a standalone, modern proofing solution, and its development has been largely abandoned. Ziflow, on the other hand, is a dedicated online proofing platform built from the ground up to streamline creative review and approvals. Unlike Workfront, Ziflow focuses solely on proofing innovation — with new features, faster performance, and enterprise-grade control updated regularly. If proofing is core to your creative workflow, Ziflow offers the specialization and scalability Workfront can’t match.
Can Ziflow handle creative workflows at enterprise scale like Workfront Proof?
Yes — and far more efficiently. Ziflow is enterprise-ready out of the box, with support for complex workflow automation, global user roles, content governance, and 24/7 support. Many large teams have already migrated from Workfront Proof to Ziflow to gain better visibility, automation, and scale.
While Workfront Proof is limited to static files like PDFs and images, Ziflow supports over 1,200 asset types — including video, audio, websites, HTML5, motion graphics, and more. You can review entire campaigns in one place — something Workfront Proof was never designed to handle.
Is Ziflow more reliable than Workfront Proof?
Ziflow delivers 99.99% uptime with published service metrics and global infrastructure. Workfront Proof, on the other hand, has a long history of unresolved bugs, no published uptime data, and limited support — all signs of a product being phased out.
Is Ziflow better for compliance than Workfront Proof?
Yes. Ziflow is SOC 2 and ISO/IEC 27001 certified and offers full audit trails, role-based permissions, secure e-signatures, and data residency options. Workfront Proof lacks modern compliance features and doesn’t meet the standards required by many regulated industries.
Final verdict: Should you choose Ziflow or Workfront Proof / ProofHQ?
If your team is still using Workfront Proof (formerly ProofHQ), the writing’s on the wall. Adobe has discontinued stand-alone licenses and is offering no clear roadmap for future innovation — leaving teams with a stagnant, increasingly unreliable product. While Workfront might serve as a broader project management platform, its proofing capabilities were bolted on years ago and haven’t kept up with modern creative needs.
Ziflow is a purpose-built proofing platform that does one thing exceptionally well: streamline creative review and approval. With enterprise-grade automation, support for 1,200+ asset types, SOC 2 compliance, and continuous product innovation, Ziflow is everything Workfront Proof was meant to become. Whether you're migrating from ProofHQ or simply want to modernize your review process, Ziflow is the clear choice for creative teams that need to move faster — without sacrificing control, visibility, or scale.
